In the complex airline industry, location is key to operational and commercial success. Icon Map transforms location data into insights, helping airlines boost efficiency, refine strategy, and enhance the travel experience.
Leverage advanced geospatial visualization to streamline operations and enhance performance across the entire network.
Visualize live aircraft positions, flight paths, and ground vehicle movements across the global network or within specific airport hubs. Monitor in real time to identify bottlenecks, resolve ground support issues, and improve on-time performance.
Map the status of aircraft, maintenance crews, and parts inventories across facilities. Build a common operating picture for efficient resource allocation, faster resolution of aircraft-on-ground situations, and dynamic disruption management.
Overlay weather, NOTAMs, and ATC constraints to anticipate congestion, optimize slot usage, and maintain safety while minimizing delays.
Track restricted zones, safety incidents, and vehicle access compliance in spatial context to strengthen safety culture and regulatory reporting.
Real Icon Map renders of an airline network - one row per route, one per airport. The globe is a built-in projection, great circles are native geometry, and the jet stream is live weather-model data fetched anonymously in the browser from open NOAA data - no API keys, no GIS export.
The same layers handle fleet tracking with trails and playback, drive-time catchments for ground operations, and 3D terrain for approach visualization. Icon Map for Microsoft Fabric is in private preview - join the wait list to run these analyses on your own data. The same map, chart, and cross-filter machinery is available today in Icon Map Pro for Power BI.
Route data is illustrative; the globe, geodesics, and live weather layers are the shipped product.
Unlock new revenue opportunities and foster loyalty by gaining a deeper understanding of passenger journeys and market dynamics.
Map the end-to-end customer journey from origin to destination to identify service gaps and tailor communication. Analyze passenger data, sales, and cargo volumes to identify underserved markets and inform strategic network planning.
Track cargo and freight movements and visualize warehouse layouts to optimize logistics, reduce transit times, and improve handling for high-value goods.
Surface spatial patterns in lounge usage, retail uptake, and parking demand to tune ancillary offers and uplift per-passenger revenue.
Spot disruption hotspots and proactively deploy recovery measures. Prioritize assistance for high-status customers and improve Net Promoter Score.
Empower the entire organization by seamlessly integrating with existing technology and democratizing access to powerful insights.
As a native custom visual, Icon Map integrates directly into your existing Power BI dashboards, consuming data from Azure-based hubs. Maximize the return on your Microsoft stack with low implementation risk.
Icon Map makes powerful spatial analysis accessible to business users across the organization, complementing specialized GIS tools while providing a broad, interactive visual layer.
Respect enterprise data policies with row-level security, auditability, and controlled access to sensitive operational layers.
Use Icon Map alongside real-time event streams, digital twin platforms, and AI copilots to unlock next-best-action guidance across operations and customer service.
Our customer success stories
North Pole Logistics is the exclusive global operator responsible for delivering presents to children who celebrate Christmas. Operating from a single distribution center at the North Pole, the organization must reach more than 900 million homes in one extend…
Orange Concessions is the leading public-private fiber network operator in rural France. Through long-term public service delegation contracts, it manages a rapidly expanding network infrastructure designed to bring high-speed broadband access to underserved…
Safety is a cornerstone of SNCB’s operational strategy. As Belgium’s national railway operator, SNCB places significant emphasis on the safety and security of both passengers and staff. CEO Sophie Dutordoir recently stated that all employees' work "deserves r…
