Icon Map turns siloed supply‑chain data inside Power BI or Microsoft Fabric into location‑aware insight, delivering leaner operations, stronger resilience, and profitable growth.
Leverage real‑time geospatial visualization to monitor end‑to‑end flows, streamline dispatch, and cut dwell times.
Recalculate optimal road, rail, or sea legs in response to traffic, weather, or capacity constraints.
Identify assets with rising failure risk and schedule works before breakdowns disrupt flow.
Highlight congestion and idle equipment to speed turnaround and maximize berth and dock utilization.
View vessels, trucks, rail wagons, and containers on a single map to reduce search time and demurrage.
Surface variances against service‑level targets and focus teams on the highest‑impact delays.
These are real Icon Map renders of a distribution network - three regional DCs, 120 stores, and their deliveries - built from nothing but ordinary tables. Every analysis below runs client-side in Power BI or Microsoft Fabric: the drive-time areas and road-following routes are computed in the browser on Icon Map's own routing engine, so your depot locations and delivery points are never sent to an external routing API.
Icon Map for Microsoft Fabric is in private preview - join the wait list to run these analyses on your own network data. The same map, chart, and cross-filter machinery is available today in Icon Map Pro for Power BI.
Renders use a synthetic West Midlands demonstration network; the drive-time, routing, and aggregation engines are the shipped product.
Strengthen situational awareness, anticipate disruption, and meet ESG commitments across multimodal corridors.
Combine AIS, IoT, and road sensors to flag emerging queues or capacity pinch‑points.
Display alternate terminals, depots, or interchange points to reroute cargo swiftly.
Map emissions, fuel burn, and empty‑run mileage to support net‑zero strategies.
Track hazardous‑goods corridors, customs zones, and security alerts to maintain regulatory adherence.
Overlay storm tracks, flood zones, or heat advisories to protect people and assets.
Fuse demand, capacity, and market data in spatial context to unlock new revenue and guide strategic investment.
Compare profit, volume, and margin by origin‑destination pair to refine pricing and service levels.
Visualize top clients, churn hotspots, and underserved regions to prioritize sales activity.
Overlay competitor networks, terminals, and free‑zone incentives to test growth options.
Present portfolio‑level maps with instant drill‑down to project KPIs, strengthening business cases.
Combine economic indicators and trade flows to predict where capacity will be required next.
Our customer success stories
North Pole Logistics is the exclusive global operator responsible for delivering presents to children who celebrate Christmas. Operating from a single distribution center at the North Pole, the organization must reach more than 900 million homes in one extend…
Orange Concessions is the leading public-private fiber network operator in rural France. Through long-term public service delegation contracts, it manages a rapidly expanding network infrastructure designed to bring high-speed broadband access to underserved…
Safety is a cornerstone of SNCB’s operational strategy. As Belgium’s national railway operator, SNCB places significant emphasis on the safety and security of both passengers and staff. CEO Sophie Dutordoir recently stated that all employees' work "deserves r…
