The mapping visual for Power BI
Icon Map Pro brings high-performance, multi-layer spatial analytics into the hands of everyday Power BI users, with no specialist GIS tools. Drop in your fields and you get circles, clusters, icons, heatmaps, hexagons, 3D columns, flows and boundaries, on a basemap that fits your brand, fully wired into Power BI's filtering and tooltips.
Live maps, not screenshots
Each map below is live. Pan it, zoom it, hover over it. Pick a layer type to see what it draws and which Power BI fields drive it.
Bind a measure to Circle Size and a category to the color, and every point tells its own story. Size in pixels or in real-world meters, add outlines and labels, and switch on clustering whenever the points get dense.
1,500 cities from Natural Earth, sized by population and colored by continent.
Thousands of points collapse into clusters that explain themselves. Choose donut, pie, bar, column, square or teardrop clusters, and add a second category for a second chart. Zoom in and they break apart.
1,000 places in downtown Manhattan from Overture Maps, grouped by category.
Pick from a built-in icon library, or bind image URLs, data URIs or SVG markup from your model. Add text and emoji badges, rotate icons by a measure, and let overlapping icons step aside.
Places in downtown Manhattan from Overture Maps, one icon per category.
Show where activity concentrates, weighted by any measure. Radius and intensity adapt as you zoom, with a gradient in your own colors.
24,000 incidents across Greater London (simulated data).
Aggregate points into H3, S2, A5 or Geohash cells with sum, count, average, min or max, then extrude them in 3D. Let the resolution follow the zoom, or count points into your own polygons instead.
The same 24,000 London incidents, counted into H3 cells at resolution 8. Hold right-click or Ctrl and drag to tilt.
Connect origins to destinations with straight lines, great circles, glowing 3D arcs with animated comets, bundled flows, flow arcs, flow trees or side-by-side routes. Width, color and dashes all follow your data.
A grocery supply chain across Great Britain, from the ports to national distribution centers and on to the cities they serve. Arrow width follows pallets per week, and each arrow tapers from its origin (illustrative data).
Draw polygons stored as WKT or GeoJSON in your model, join your rows to uploaded files, vector tiles or ArcGIS layers, or pick ready-made boundaries from the Icon Map Catalog. Solid, hatched and pattern fills, drill-down through up to five levels, and 3D extrusion.
Countries from Natural Earth, colored by GDP per person (2019 estimates).
Raise a square or round column at every point, with height in meters or relative to your measure. Combine with globe view, terrain and lighting for maps that stop people scrolling.
Wildfire detections around the Mediterranean from NASA FIRMS (VIIRS, 18 to 25 September 2026). Height and color follow fire radiative power.
Stack as many layers as your story needs. Here a country choropleth, 3D city columns, an airline network and labels share one spinning globe, each styled on its own. Report readers switch layers on and off with the layer control, and every one of them filters the report.
Natural Earth countries colored by GDP per person (2019), the 250 largest cities by population, and Air France's long-haul network from Paris Charles de Gaulle (Eurostat, 2024). Drag to spin the globe, and switch layers in the legend.
Turn any label into a card with a title, body text, an image and a footer, each one bound to a field. Choose frosted glass that blurs the map behind it, dark glass, a solid card or neon, with a callout pointing at its feature, and show labels always, on mouse over or only for the selected items.
Downtown Manhattan's 5,436 buildings from Overture Maps, colored by NYC PLUTO land use and raised to their height. Photos from Wikimedia Commons (CC0 and public domain). Switch the label style at the top left of the map.
Works like Power BI
Icon Map Pro joins in Power BI's cross-filtering and cross-highlighting in both directions, just like a built-in visual. Select on the map and every chart follows. Select in a chart and the map responds.
Incident data in this example is simulated. Borough boundaries: Office for National Statistics, Open Government Licence.
Basemaps
More than 35 professionally designed Icon Map styles come built in, with no keys to manage, from clean data-visualization canvases to night mode and seasonal satellite imagery. Switch styles below and watch the same data take on a new look.
DataViz, Positron, Dark Matter, Toner, ten Avenue themes, Ordnance Survey Zoomstack and satellite imagery for summer and winter. Place names in 41 languages, 3D buildings, and show or hide roads, labels, land use and boundaries.
Pre-configured support for ArcGIS (including your own web maps and elevation services), Azure Maps, Ordnance Survey and Mappable, plus any MapLibre or Mapbox GL vector style such as MapTiler, raster XYZ tiles and OGC WMS services.
Spin the world on a 3D globe, drape any basemap over worldwide 3D terrain with hillshading, and set the light, sky, fog and atmosphere to match your story.
Reference layers
Layer live and reference data under or over your own: boundaries from the Icon Map Catalog, your organization's ArcGIS layers, OGC services, weather, traffic and more. The globe shows where it is daytime on Earth, right now.
Enterprise ready
Power BI Desktop, the Power BI service and mobile apps, Power BI Embedded, Publish to web, Power BI Report Server, and government and regional clouds.
Nothing from your report data is sent to Icon Map, which is why government customers around the world trust Icon Map Pro with their data.
Run on Power BI Report Server, fully disconnected if you need to, with the complete basemap set hosted on your own servers.
Eastings and northings, State Plane, national grids: around 3,900 EPSG coordinate systems are converted automatically, along with shapefile .prj files.
Load up to 480,000 rows into a single visual and aggregate them on the fly into hexagons, grids or your own polygons.
The visual follows your report's language in English, German, Spanish, French and Portuguese, with basemap place names in dozens more.
Buy per user through Microsoft AppSource, or choose usage-based, capacity, enterprise and Report Server licenses. Developers get a free license to build with.
New releases arrive automatically through AppSource, with preview builds available up to two weeks earlier.
Coming next, in preview now
The next release of Icon Map Pro is available to try today from the releases page.
Get the previewEvery layer in one list. Drag to reorder, add layers with step-by-step guides, and get a plain-English explanation, plus a ready-made DAX fix, if a layer shows nothing.
Offer readers a choice of basemaps from any mix of providers, and fine-tune any style with a visual style editor.
Sign in with ArcGIS and browse your content, your organization, Living Atlas and public layers, with previews and suggested join fields.
The Icon Map family
The most capable mapping visual for Power BI: every layer type, every basemap, ArcGIS and the Icon Map Catalog.
The same depth of mapping, with the map acting as a slicer that drives the whole report page.
Learn moreThe Microsoft-certified map visual, with a real tiled basemap built in, for PDF, PowerPoint and subscription exports.
Learn moreInteractive maps built directly on your OneLake data, as a first-class Microsoft Fabric workload.
Learn moreOur customer success stories
MCD Global Health is a public health nonprofit headquartered in Maine, working across more than 50 countries to design and implement health programmes that genuinely change lives. Their international work spans malaria, cervical cancer, health systems strengt…
Amprion is one of Germany’s four transmission system operators, responsible for operating and expanding a critical part of Germany’s high-voltage electricity grid. Among its major infrastructure programmes is the Rhein-Main-Link, a planned underground HVDC c…
Orange Concessions is the leading public-private fiber network operator in rural France. Through long-term public service delegation contracts, it manages a rapidly expanding network infrastructure designed to bring high-speed broadband access to underserved…
Safety is a cornerstone of SNCB’s operational strategy. As Belgium’s national railway operator, SNCB places significant emphasis on the safety and security of both passengers and staff. CEO Sophie Dutordoir recently stated that all employees' work "deserves r…
North Pole Logistics is the exclusive global operator responsible for delivering presents to children who celebrate Christmas. Operating from a single distribution center at the North Pole, the organization must reach more than 900 million homes in one extend…
Register for a free developer license to build reports in Power BI Desktop, or add Icon Map Pro from AppSource and try it with your own data today.
